Coming Soon — 2026
Modern linen, made in Indonesia.
We are putting the final touches on the first Helai collection. Be the first to wear it — sign up below and we will reach you the moment we are ready.
What we are
Helai is a modern linen clothing brand, designed for the way people want to live now — unhurried, considered, and comfortable in quality. Sourced and made in Indonesia. Worn everywhere.
Every garment begins with a single helai — the Indonesian word for a strand of cloth. It is the word for the thing before it becomes a garment. We took it as our name because we believe clothing should start with something real.
Produced with skilled Indonesian artisans in Jakarta and Central Java. Not outsourced. Not fast.
The oldest woven cloth in the world. It softens with every wash, improves with every wearing.
No ethnic codes. No resort-wear clichés. Clean, considered silhouettes that work everywhere.
Men, women, and children. The same linen, the same care — just scaled for every member.
A preview of the permanent Helai wardrobe. The pieces that never leave — designed to be worn every day and kept for years.
Men's
Dasar Collection — Core Range
100% LinenWomen's
Pagi Collection — S/S Launch
100% LinenMen's
Dasar Collection — Core Range
100% LinenWomen's
Pagi Collection — S/S Launch
100% Linen